Feb 24, 2012

Why The PKC MMA Sponsorship Plan is Good for Business

If you haven't already, please read what I am planning to do here:
http://www.punchkickchoke.com/2012/02/punchkickchokecom-redesign-plan-im.html

So, it's a very ambitious plan, but the question is, how does adding a layer of transparency and democracy to the world of martial arts sponsorships help the businesses?

It's simple- the point of a sponsorship is to invest an appropriate amount of money and/or equipment to a person or persons to get your brand a proper level of exposure. You can wait for winners and try and snag them, but everyone is gunning for the next BJ Penn or Marcelo Garcia, so the inter-business competition brings up the cost of sponsoring such people. Associating with winners is just fine, and a time honored integral part of sports sponsorships, but the people who are buying your products in the modern age are looking for more than that- a human face, a brand that really knows its consumers is the future, and if there is any doubt of that, look at the amount of money large household name corporations are currently spending on trying to humanize their brand, desperately grasping to take advantage of social media but failing because unfortunately, money can't buy you a soul. Just ask Mitt Romney.

So, the inherent advantage to this plan are that it's a cheap, cost-efficient PR blitz that you can target to different parts of the target demographic depending on the sponsorship package you put together, and an effective avenue to find up and comers who already have fans/people who will know their names, because the community will pick them.

Now, the terms and conditions- the old way of doing it is to get a lawyer to put up a indecipherable wall of text to sign- but this is the wrong way to do it in this situation. Simple, clear rules combined with the proper incentives needed to follow through with them are the most effective, also with the added fear of potential public shaming from the community with loss of reputation. Add a promise of subsidizing any event they enter if they post video or pictures of themselves using your equipment, and you'll find fighters going out of their way to put your brand out there. Fear should never be front and foremost- it's a shit incentive, so think more carrot, less stick.

If you think I'm wrong, watch this recent clip from the Colbert Report:

http://www.hulu.com/watch/332893/the-colbert-report-wheat-thins-sponsortunity#s-p1-sr-i1

Now, considering how things in the sports industry work, it would still make sense to have a contract ready for a fighter once they get to a certain level, but everything should still be as clear and simple as possible to everyone involved. I think one of the big future goals of PKC will be to have a fully functional fight team and training site with proper team managers, so if any of our members want to go pro, the transition will be as simple and hassle free as possible, and they know they will be treated as fairly, and not be taken advantage of.

I feel like I've made my point. I will be posting the link to the fundraiser soon, so check back soon- and, if you work at or own a MA company or site and want to work with me and Punch Kick Choke, let me know!

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